Want your brand name in your shortened URLs instead of the brand name of the URL shortening company? Here are three factors to consider for SEO.
1. redirects
Make sure your shortener creates a 301 and not a 302 or 200
2. analytics
All else being equal analytics are better than no analytics
3. keywords
All else being equal, a shortener that gets keywords in the URL is better than one that doesn’t.
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