KTVA reporter Charlo Greene quit her job on live TV last night, outing herself as the owner of an Alaskan cannabis club and declaring “f*ck it”.
Having grown weary of reporting the news, Greene told viewers she would instead be putting all her energy into the fight to legalise marijuana in the state, having previously reported on the Alaska Cannabis Club without mentioning her connection to it.
In a jaw-dropping twist to the end of a segment she was presenting, she said: “Now everything you heard is why I, the actual owner of the Alaska Cannabis Club, will be dedicating all of my energy toward fighting for freedom and fairness which begins with legalizing marijuana here in Alaska.
“And as for this job, well, not that I have a choice but, f**k it, I quit.”
To riff on another genius marketing campaign:
Quitting your tv reporting job live on air with an F-bomb:
Your future in television news
Thousands of media hits, including home pages of Mashable, Huffington Post and DailyMail, thousands of Facebook likes, hundreds of Twitter followers for a local cannabis shop: Priceless